#Checkout Beyonce’s upcoming IVY PARK and Adidas collaboration.


Beyoncé has been winding up her ‘Bey Hive’ since late December…

Now fans finally have a full-scale view of the 38-year-old’s highly anticipated IVY PARK collaboration. With athletic giant, Adidas, which is set for a January 18th release date.

Beyoncé, herself, shared screen grabs from the one minute and ten second advertisement. Shared across Twitter, Instagram, and YouTube on Wednesday evening.

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IVY PARK January 18

A post shared by Beyoncé (@beyonce) on

With a slew of poetically raw imagery, urban B-roll, airy narration, and flashes of an ever so glamorous Beyoncé thrown into the mix. The adidas x IVY PARK mission statement was made clear. 

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‘I find love in everything that I do’ uttered one narrative voice.

‘These barriers are not going to stop me…’ whispered another. 

The advertisement carried a cinematic energy as it displayed the various pieces from the drool-worthy collaboration. 


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Lester Acheampong
A content marketing professional and CEO of Kwakye Inc. Loves to create and entertain.

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