Beyoncé has been winding up her ‘Bey Hive’ since late December…
Now fans finally have a full-scale view of the 38-year-old’s highly anticipated IVY PARK collaboration. With athletic giant, Adidas, which is set for a January 18th release date.
Beyoncé, herself, shared screen grabs from the one minute and ten second advertisement. Shared across Twitter, Instagram, and YouTube on Wednesday evening.
With a slew of poetically raw imagery, urban B-roll, airy narration, and flashes of an ever so glamorous Beyoncé thrown into the mix. The adidas x IVY PARK mission statement was made clear.
‘I find love in everything that I do’ uttered one narrative voice.
‘These barriers are not going to stop me…’ whispered another.
The advertisement carried a cinematic energy as it displayed the various pieces from the drool-worthy collaboration.