The departure of the Ghanaian music sensation, Eazzy from LYNX ENTERTAINMENT was a pure business decision as claimed by her former boss, Richie who was interviewed via phone on Hitz Fm’s Daybreak Hitz.
Richie Mensah, speaking during the telephone conversation said that Eazzy’s decision to leave LYNXX ENTERTAINMENT was solely based on a business decision. According to the “Frema” hit maker, Eazzy felt that the approach of the record label wasn’t going to benefit her, and that another way of management would be beneficial.
“It was a pure business decision. I had no issues with her. She felt our approach wasn’t going to benefit her. So another style of management would be best for her. People offered her options and she felt it was good”.
On the other hand, he was quick to rebuff a question concerning his management style. He was quick to say that in his estimation, he had the best management style. He further added that sometimes when a plan is not into full fruition, the artiste sometimes gets scared and would be skeptical if it would work. He thus added that as a team, they have vastly improved on effective communication.
Richie set up Lynx Entertainment in 2006 and became the first artist signed to the record label. He went on to sign ASEM, OJ Blaq, Irene Logan, Eazzy, Zigi and MzVee as well as producing for and collaborating with Tinny, Okyeame Kwame, VIP, Praye, Bradez, Irene and Jane, Obour, Becca and several other big names in the Ghanaian music industry. He also worked on Originality the third album of Nigerian R&B star Faze. The artistes on the record label have had critical and commercial success with songs such as “Frema”, “Pigaro”, “Runaway”, “Wengeze”, “No More Kpayor”, “You Say Wey Tin” and “One Gal” with the label winning the “record label of the year” award at the Ghana Music Awards in 2009. In 2010, the artistes on the Lynx Entertainment record label Richie, ASEM, OJ Blaq, Eazzy and Ziggy collaborated on Africa’s Moment, which was featured on Hello Afrika, Sony Music’s release in conjunction with the 2010 FIFA World Cup in South Africa. The song was also featured in the Vodafone advert that staged the first ever flash mob in West Africa.
BY: ONESIPHORUS OBUOBI