Music producer, Richie Mensah of Lynx fame has said in a telephone conversation Hitz Fm, an Accra based radio station that there is no formula to keep an artist happy.
Speaking on the show, the Lynx C.E.O stated without mincing words that there is no direct formula or approach that can keep an artiste happy. He added that it depends on the desire or needs of the artiste, thus if the artiste gets that need or desire sorted, the artiste becomes happy.
“I think it all depends on the drive of the artiste. It depends on what they are looking for, once you keep giving them that that’s it. So if an artist’s main aim is making money, if they make the money, they become happy. If an artist’s aim is to make good music, and you give them good music, it will make them happy. There is no one way to make an artiste happy, it all depends on what the artiste wants”.
However, he added that in a situation where all the artistes have the same drive, the manager must set a target for all of them and make sure they stick to agreed responsibilities as the producer or manager sticks to his or hers.
Richie Mensah is currently vying for the Vice President position of Musicians Union of Ghana (MUSIGA).
BY: ONESIPHORUS OBUOBI